(About)
Motion · Strategy
A site that looks right in a screenshot and a site that works are two different projects. The second one loads fast on a real connection, holds up when real people click around it, and gets found by the people looking for it — and none of that happens by accident. It gets designed in from the first decision, not patched in after launch.
What actually goes into the work.
- DesignVisual systems built from a real point of view, not a template.
- DevelopmentNext.js and TypeScript, built to stay maintainable past launch day.
- MotionInteraction that clarifies the interface, never decoration for its own sake.
- StrategyStructure, content, and SEO decided before a single pixel gets placed.
Four steps, in this order, every time.
- 01
Discover
Understand the business, the audience, and what the site actually needs to do before any visual work starts.
- 02
Define
Turn that into a real scope — sitemap, content model, and the technical decisions that shape everything after.
- 03
Design
Typography, color, and layout built around the subject in front of me, not pulled from a template.
- 04
Build & Refine
Real code, measured performance, and a verification pass before anything ships.
What actually ships.
Frontend
- Next.js
- React
- TypeScript
- Tailwind CSS
Motion
- Motion
- Lenis
Verification
- Playwright
- Real-browser testing
SEO
- Structured data
- Sitemaps & metadata
- Core Web Vitals
A few of the things I've shipped.
- VoinicFitness Coaching PlatformMy own coaching platform: programs, nutrition and check-ins for online coaches and their clients, in one app.
- Paula FrentiuHair & BeautyA premium hairstylist portfolio rebuilt around real Core Web Vitals work — not just a redesign.
- Noémi HanBeautyA nail studio's visual identity, rebuilt until it stopped reading as a template.
- Crișan DanielFitness & Personal TrainingA static HTML site migrated to a real Next.js foundation, with the visual identity kept intact.